My passion project? Promoting good public policy and working with purpose-driven clients, both in Oregon and around the country. I want you to have a strong communications strategy that tells the story of your organization.
How do we start? We build a public relations strategy together. Through digital media, traditional media, or just a community event. Let's grow together, and build a more equitable future.
The first question I ask:
What's your call to action?
Let's Get to Work
Kristina Edmunson has more than 15 years of strategic, political, and crisis communications experience advising senior government officials, business leaders, and non-profit executives and organizations. She has a clear track record of success in managing public relations issues around litigation, and political and issue advocacy campaigns both in-and-out of government.
She believes in using communications to promote good public policy and promote equity. She has deep expertise in the areas of media relations, crisis communications, coalition building, writing, and communications planning. She is a behind the scene junkie, and no detail is overlooked.
As the Communications Director for Oregon Attorney General Ellen Rosenblum, she served for over nine years as the chief media spokeswoman for the Oregon Department of Justice.
She has been involved with some of the biggest and most controversial policy and legal decisions in Oregon, including recovering more than $400 million in opioid dollars, promoting Oregon’s new gun laws, and launching Oregon’s Hate and Bias Incidents Hotline.
Before working for Oregon’s attorney general, Kristina served as a political appointee in the Obama administration as the Deputy Communications Director for the Peace Corps in Washington, D.C. She also worked for Vice President Biden on his media advance team, traveling the country to manage and produce media events.
Kristina previously worked for Oregon Governor Ted Kulongoski and later for the 2008 Democratic National Convention in Denver, Colorado. She was a spokeswoman for Consumers Union, the non-profit publisher of Consumer Reports magazine.
Kristina received a double degree in Political Science and Public Relations from the University of Oregon's School of Journalism and Communications, and an MA Intercultural Communications at the University of Denver. She lives in Portland with her husband, toddler, and Labrador.
Get in touch!
Let's build a successful communications strategy together.
The first question I ask is what is your call to action? Once we understand your top messaging objectives, we can map out our next steps.
Every organization is different. But, we can use effective communications tools to achieve equity and promote a better tomorrow.